Webinar to Help Businesses Convert Website Traffic Into Paying Customers

DECORAH, Iowa — Local business owners and marketing professionals looking to drive more revenue from their websites have a valuable opportunity. On Wednesday, August 7, digital marketing expert Daryl Hively will lead a free online webinar that offers practical, proven strategies for turning web traffic into paying customers. The session, titled "How to Convert More Website Visitors Into Real Business," will focus on the tools and tactics that small businesses can use to improve their digital marketing results — and stay within budget. Hively is the Founder and CEO of ReadyProspect.ai, a digital marketing and AI solutions company. He brings over 30 years of experience in media and marketing to the table, with a passion for helping local businesses grow through smarter digital strategies. "This isn't a fluffy overview," said Hively. "We're going to dig into actionable strategies that help business owners attract the right prospects, nurture leads automatically, and close more deals." Hively's career began in the media industry, where he held leadership roles in markets across the country, including Tampa Bay, Cleveland, Philadelphia, and Milwaukee. He often jokes that he "spreads the marketing gospel like a Methodist minister," helping local business owners better understand how to use advertising and digital tools to reach their customers. Eventually, his passion for hands-on strategy led him to launch his first agency in Milwaukee. He now leads his third venture, ReadyProspect.ai, where he works closely with businesses and media partners to develop AI-powered marketing systems that deliver real, measurable results. In the August 7 webinar, Hively will share insights on:-What causes website visitors to bounce — and how to fix it-Why most small business websites are missing key conversion elements-How to use marketing automation to follow up with every lead (without hiring more staff)-The role AI can play in capturing and converting more prospects-Real-world examples of businesses increasing revenue with small changes The webinar is designed for business owners, entrepreneurs, marketers, and media partners who want to boost ROI from their digital efforts — especially those frustrated with "drive-by" website traffic, according to Hively, that doesn't turn into phone calls, appointments, or sales. Hively says his program is designed to remove the mystery from digital marketing. "It's not about chasing clicks," he said. "It's about creating a marketing system that consistently turns your online presence into actual revenue." The event is hosted by DecorahNews.com. It is the next installment of the digital education 'Lunch & Learn' series. Lon Haenel, publisher of Decorah's local news source, is working to bring more digital education and opportunity to Decorah and Northeast Iowa businesses. The 11:30 a.m. webinar is free, but registration is required. To reserve your spot, register now. Whether you're running a Main Street shop, a service-based business or an online brand, learn from a seasoned pro who's helped hundreds of businesses turn digital confusion into growth.